piedmont sharks

This Atlanta-based recreation tennis team wanted a logo for team swag that was fun and had a slightly intimidating shark. The blue court they practice on and view of the Atlanta skyline served as major inspiration. The main typeface, bold and full of character, is inspired by Jaws. The rest of the brand was built to help the team stay connected and amplify fun.

Tools: Illustrator, After Effects, Photoshop | Field: Branding, Graphic Design, Illustration, Animation